W's Salon Stylist Does Hair for the Armani Couture Show

William Soriano, Creative Director and Owner of W’s Salon at Santana Row, recently returned from the Fall 2009 Haute Couture runway show in Paris where he and a team of international stylists created trend-setting hairstyles for Giorgio Armani, Valentino and Givenchy. This was William’s third year to be part of the team that styles the hair for Fashion Week New York, Milan, and Paris. When asked how it felt to realize his lifelong dream of working with Giorgio Armani, William said, “The whole mood of the moment seemed surreal. Being back stage with the fashion industry’s top designers, celebrities and models; seeing all the new clothes, shoes and accessories for this fall; and being part of the creative team that actually creates the look for the show.  It was very inspiring.”