William Soriano

Known for his unique style and critical eye for detail, William has developed a signature multi-step technique to create the perfect look for his discerning clientele. William's clients get more than just a haircut; they leave with a customized look that matches their individual style and personality.

William is currently involved with a group of international stylists working at the New York, Milan and Paris Fashion Week shows.The team styles  hair for major design houses. William's unique finishing technique has won him some of the most coveted prizes in the hair industry. In August 2008, he entered his winning entry to the Shu Uemura Iron Design Style Challenge. To see his stunning winning entry, and to learn more about his tips on high fashion, please visit his blog.


"William always talks to me before performing any service on my hair. This visit I came with roots grown out and a brassy look on the ends, since I had waited a little too long to tend to my growing hair. William first colored the gray brown roots of my grown out balayage blond hair. Then a second round of color with highlights and lowlights. Finally he dried my hair and evened out my cut, then fluffed the hair into an elegantly modern style. The result was a simple style that will be easy to maintain, has a natural looking variation of color that complements my skin tone. William strives to do the best for every client. If you want to be pampered and come out with a great style, go to William." -Toni

"The staff was really friendly from the moment I walked in. William cut my hair exactly how I wanted and I absolutely love it. I already booked my next appointment. Very very happy." -Shauna





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