New Bb. Mending & Quenching

Sunday, April 18 | 2010

Bumble and bumble introduces a fresh new line of products for the purpose of mending and quenching damaged hair. Here are the particulars for this much anticipated launch:


WHAT: Repairs, strengthens and protects chemically damaged hair inside and out WHY: Color, perming, st...raightening and other chemical processes damage hair externally and internally by opening hair cuticles and damaging hair's cortex, weakening protein bonds and sapping moisture. Hair becomes weakened and porous, feels stripped and dry, looks dull and is vulnerable to future damage.
WHO: The truly damaged (who regularly color, straighten or perm) Bb.Quenching
WHAT: Replenishes, strengthens and protects chronically dry or mechanically damaged hair at the cuticle level
WHY: Chronic dryness, heat styling and brush strokes can cause hair cuticles to lift, allowing moisture to slip away. Hair is dry, frizzy, unmanageable, dull and prone to breakage and split ends.
WHO: The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes)